From its humble beginnings as a small regional television station in Brazil, Globo has grown to become the country’s leading media company. With an extensive reach across multiple platforms and millions of viewers and readers, it is no surprise that they have been able to stay ahead of the curve when it comes to digital innovation. In this blog post, we will explore how Globo.com has adapted to the demands of the digital age and what sets them apart from their competitors. Get ready to discover some exciting insights into one of Latin America’s most successful media companies!
History of Globo
Globo.com is Brazil’s leading media company, with a portfolio of online and print products including news, magazines, sports, entertainment and technology.
Founded in 1918 as a newspaper distribution company, Globo has grown into one of the world’s largest multimedia companies with operations in television, radio broadcasting, cable television and digital media.
Globo has been at the forefront of digital innovation in Brazil, pioneering new content formats such as live streaming and video on demand. In 2013, it acquired the rights to broadcast the FIFA World Cup for Brazil’s first time ever.
Today, Globo operates an extensive digital presence across platforms including Facebook, Twitter and YouTube. It also offers a variety of mobile apps for both Android and iOS devices.
Globo’s Digital Strategy
Globo.com has been at the forefront of digital innovation in Brazil for many years now. The website was one of the first to offer video streaming, and it was one of the first Brazilian websites to launch a mobile app.
In 2018, Globo.com announced that it would be launching a new platform called “Globo Plus” which would be dedicated to providing exclusive content not available on the main site. This includes live sporting events, original TV series, and movies.
Globo Plus is part of Globo’s broader digital strategy which also includes expanding its audience through targeted content marketing, developing new platforms and collaborations with other brands, and investing in artificial intelligence (AI).
Through these strategies, Globo is aiming to keep its loyal audience engaged while also appealing to new consumers who are interested in its exclusive content.
How Globo is Using Digital Media to Reach New Audiences
Globo.com is one of the most popular websites in Brazil, with more than 19 million monthly visitors. The website was launched in 1998 and is owned by Globo Media Group, one of the largest media companies in Brazil.
Globo.com is a leading news website in Brazil, with a wide range of content including politics, business, sports, and entertainment. The website also has a section dedicated to science and technology news, as well as a section for Brazilian regional news.
One of the ways that Globo.com is innovating in the digital age is by using digital media to reach new audiences. One example of this is Globo News Live, which is a live streaming service that allows viewers to watch breaking news stories as they happen.
Another way that Globo.com is innovating in the digital age is by using social media platforms to reach its audience. For example, Globo News uses Twitter to share breaking news stories and to connect with its audience on a social media platform.
In addition to using digital media to reach new audiences, Globo also uses technology to improve its user experience on the website. For example, Globo uses cookies to track the behaviour of its users so that it can improve the user experience on the website.
Globo’s Future Plan
The future of GLobo.com looks nothing like its past. The media company, which is headquartered in Rio de Janeiro, has been innovating in the digital age and is constantly evolving to keep pace with the latest trends.
One such trend is content marketing. According to a report from eMarketer, 73% of marketers say that creating content that engages and attracts customers is essential for success online. And as more people turn to the internet for their news and entertainment, it’s important for businesses like GLobo to stay ahead of the curve.
GLobo knows this and has been using content marketing tactics to get its message out there. For example, the company regularly publishes blog posts about topical issues (like current events or popular culture) that are relevant to its audience. Additionally, it produces video content (like long-form interviews or product demonstrations) that helps educate viewers about topics they might be interested in.
In terms of social media, GLobo has also been making significant investments lately. For example, it created a dedicated Instagram account for its sports coverage (which has amassed more than 5 million followers). And last year it launched a new Twitter account – @globoesportes – which quickly became one of Brazil’s most popular social media platforms.
All of these efforts have led to increased engagement rates on GLobo’s various platforms and an overall increase in brand awareness across Brazil and around the world. It seems clear: GLobo isn’t afraid to try
Conclusion
Globo.com is a leading media company in Brazil, and as the country transitions from a traditional to a digital age, it is innovating in ways that benefit its customers and employees alike. Through its website, mobile apps, and other platforms, Globo.com provides quality content to its audience at any time of the day or night, making it an essential resource for anyone living in Brazil or interested in Brazilian culture. As the company continues to grow and adapt to changing technologies, we can expect even more great things from Globo.com in the years ahead!