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If there was one thing the COVID-19 pandemic made clear, it was that businesses can’t always rely on their customers coming Android Developer to them. Rather, businesses must do their best to reach their customers no matter where they are.
One of the best ways of doing so is by developing an Android application that allows you to offer your customer a customized experience at all times while reaching them right at their fingertips.
However, developing an Android app isn’t always a cakewalk. It requires immense research and an understanding of what your customers are looking for, what your competition offers, and how you can deliver a superior customer experience in comparison.
Putting all this into a user-friendly application that meets your customer’s demands requires that you hire Android developers with the right skills and expertise.
In this guide, we will delve into how hiring an Android developer can help your business reach new heights.
Ways an Android Developer Boosts Your Business
In this section, we explore five key ways in which an Android developer can help your business reach a wider audience, offering a window to greater success with time.
Build a Direct Channel of Communication
The first and most important advantage of hiring an Android developer to build an app for your business is that they can help build a direct channel of communication between yourself and your customers. This helps you reach out to them at their fingertips in a far more cost-effective way.
Statistics show that there are 3.6 billion active Android users worldwide, offering you a wide audience to advertise your business. This makes it a great market to tap into, especially if you adequately research what they want and what they expect from an app like yours.
Offer a Customized Experience to Your Audience
From the moment a customer signs up on your Android app, they begin sharing crucial data that you can then use to create customer profiles and understand their preferences. These insights into customer behavior can go a long way in offering them a customized experience every single time you reach out to them.
Be it via push notifications or even if they’ve signed up for your newsletter, customizing your messaging helps bridge the gap between your brand and your customers.
Further, when this customized experience is combined with exceptional customer service and a seamless user experience, you benefit from increased customer retention and loyalty.
Give the Scope for Continuous Innovation
While you might think that developing and launching an Android app is the end goal, the reality is a lot different. An Android app is simply the basis for your brand to continuously innovate and develop new ways to grab your audience’s attention and personalize the user experience for them.
Be it via emerging technologies like AI and VR or the use of connected tech to reach audiences via wearables like smartwatches, the world is your oyster. Aside from innovations within the app’s software, you also get to benefit from the ever-improving Android platform.
Features like NFC, mobile payments, changing screen technology, etc., all offer an avenue for your business to take advantage of.
Deliver Enhanced Customizability and Integration
Unlike iOS, Android offers immense room for customizability and integration with other software. Such integration can help streamline all your business’s operations and ensure increased productivity.
Additionally, being an open-source platform, Android apps also offer room for future integrations with any apps or software your business may deploy in the future.
Android apps are also highly portable, which means they can be used on varied devices, including tablets and smartwatches. This gives you access to a wider range of customers who have other devices aside from their smartphones.
Build Apps that Yield a High Return on Investment
Last but not least, Android is a much cheaper platform to build apps for when compared to iOS. The overall investment is low and allows you to build an app that offers all the features and functions your customers are looking for, along with an intuitive user interface.
Benefits like the Android Software Development Kit (SDK) and IDE Android Development Studio offer developers all the resources they need to build intuitive Android applications that can successfully hold their ground in the Play Store’s competitive environment.
Moreover, with both these resources being made free to the developer community, Android developers can design and develop apps with far lower investments while ensuring the possibility of a higher return on your investment.
However, the key to leveraging these resources is to hire an Android developer who is skilled and has the expertise in designing intuitive apps. A developer must be able to understand your business goals, the objectives of your app, and how you intend to scale it with time.
In Conclusion
Any business that’s looking to reach its audiences at its fingertips is undoubtedly going to consider developing a mobile application at some point. More specifically, developing an Android application offers immense benefits, given the number of users who continue to use Android as their operating system of choice.
Additionally, the lack of a barrier to entry and the free resources available to developers to develop Android apps makes this a worthwhile investment that has the potential to yield far higher returns than a website or other marketing channels.
All these factors make hiring an Android developer to create an intuitive app from scratch a great marketing avenue for your business, regardless of which sector you’re established in. Always ensure you hire a developer who understands your vision and possesses the skills and expertise to turn your business goals into reality.